Thanks to advancement in technology merchants can now balance the need to be at their customers’ disposal, with the challenge of promoting their brand while building loyalty. Since up to 40% of online users begin their product searches on Amazon, staying glued to your branded storefront is not the best approach.
However, if you try competing in markets like eBay and Amazon, you run the risk of losing control over your original brand and going through a tough time managing logistics over numerous channels. With Amazon and other social settings experiencing exponential growth merchants are now forced to maximize on Omni-channel selling to remain competitive, which also comes with its challenges.
When branching into several channels, offering discounts, managing records, and handling shipping at the same time becomes overpowering. The novelties in ecommerce seek to assist merchants in solving this problem, and the foremost concern is to answer the merchants’ main question: how do I sell across several channels while maintaining my brand without experiencing logistical challenges?
Better Marketing tools
Ecommerce thinks about modernization as providing unswerving, incremental improvements to assist you to sell better- always tweaking, optimizing and experimenting to maximize conversion and in turn, increase returns. Take the case of a brand’s homepage. Consumers navigating to your brand site have expectations, if the page is slow, or looks like an artifact, the prospect is likely to navigate back to the search engine and visit the next site. Conversely, a striking, exceptional storefront will attract the customer.
What you choose to show on-site matters because your site is a direct representation of your brand. This year we expect to see more advances in tools that assist marketers use the appropriate channels to offer the right products and discounts, to ensure higher conversion rates.
Make the most of the increase in Mobile spending
Another field where ecommerce needs to up its game is Mobile Commerce, which has also proven to be a good way to increase conversion. It’s like consumers are spending more cash when they purchase and make payments on impulse and with minimum friction. While browsing online shops with smartphones is common among users, there are setbacks when it comes to buying goods.
The hassle of typing a 16-digit card number along with other details of a credit card prevents most customers from carrying out mobile purchases. However, digital wallets like PayPal have stepped in to ease the conversion, and we expect a rise in the number of mobile purchases. If you are looking to make the most of the mobile spending habits of consumers you need an ecommerce platform that supports digital wallets and also provides an outstanding mobile experience for on-the-move shoppers.
Managing logistics made easier
Making sales across multiple channels is not as easy as it sounds if carelessly done it can result in a logistical nightmare. One slip-up in record management could lead to a damaged customer relationship. To avoid such mistakes, ecommerce should work on a tool that will help you manage all inventories from a central location and updates all channels where you make sales in real-time.
Today, having a good merchant account from a provider like eMerchantBroker is not enough, you have to advance with the changes in your marketplace, and thanks to ecommerce you can now balance your activities.
